An EV Pricing War? Behind Tesla and Ford’s Price Cut Strategies | WSJ

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Published at : February 07, 2023

Weeks after Tesla slashed prices on a number of its models, Ford Motors dropped the price of its electric Mustang Mach-E. Some analysts called Tesla’s price cut an attempt to start an EV pricing war.

WSJ auto reporter Nora Eckert compares the auto makers’ strategic moves and explains what this means for the industry.

Photo illustration: Josephine Chu

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